Reader’s Digest announced the winners of Taiwan’s Trusted Brands for 2009 on April 28th. After having won the Gold Award for four consecutive years, Maywufa^® Hair Coloration Cream won the highest “Platinum Award” honor, topping all imported brands products of US, Europe and Japan as the No. 1 hair coloration products brand in consumers’ mind.

Trusted Brands campaign in Asia sponsored by Reader’s Digest has been well recognized for its impartialness as all participants are judged by consumers directly. Only those brands that score three times as high as the Gold Award winners in the same category are honored with the top “Platinum Award”.

Maywufa’s superiority due to its devotion into the R&D in the care of oriental black hair was highly regarded by consumers as the score in every one of the six items judged met the “Platinum Award” standard. Particularly, when consumers were asked if they would recommend their No.1 brand to others, Maywufa was the No.1 brand strongly recommended by consumers. It is a testimony that the brand name and product quality of Maywufa are deeply trusted by consumers as most knowledgeable in oriental black hair.

Due to the impact of the economic downturn, hair coloration DIY has become a popular trend. Maywufa provides a full range of grey-to-black and color series products, including the star products of Maywufa^® Hair Coloration Cream for grey hair coverage,  “Temporary Grey Hair Covering Powder”, “Henna Hair Coloration Cream” for grey hair coverage with botanical hair protection ingredient and “Colorful Hair Coloration Cream” of various colors to satisfy the needs of different age groups.

The “Platinum Award” winning Maywufa offers three suggestions to help the consumers to get peace of mind when purchasing hair coloration products:
1. Buy only those products with the approval number of the Department of Health (DOH) which can be verified at the website of the DOH to verify that the number is not stolen from other products.
2. Do not believe in exaggerated advertisement of “pure natural products” as the DOH has never approved any pure natural product in hair coloration. Chemical ingredients would be added in almost all of these so-called pure natural products.
3. Only buy those products with quality certifications. Maywufa has been certified by Reader’s Digest “Trusted Brands” and awarded the Certificate of Symbol of National Quality for the past several years, winning recognition from both the consumers and the authorities.

Maywufa^® Hair Coloration Cream for grey hair coverage is now also being sold in the Mainland China market and the sales have grown significantly over a short period of time. A survey on customer satisfaction in China registers a rate of more than 90%, which proves that the quality of Maywufa’s products is well recognized by the consumers of both sides of the Taiwan Strait.